Winfrith Newburgh
Full time

Deputy Head of Corporate Communication & Engagement

Dorset Police

The purpose of the role is to develop and lead all aspects of day to day communication and engagement activity for the Alliance to ensure they inform, influence and engage their communities, stakeholders, partners and workforce along with developing procedures, standards and policies around media management, events, social media, corporate identity, public and partner’s communications and other areas of communications and ensure they are implemented consistently and appropriately across the three counties with effective evaluation mechanisms. The main responsibilities of the role are:

· To deputise to the Head of Corporate Communications and take on the responsibilities of the role in the absence of the head of the department.

· Oversee the development and effective use of the Corporate Branding strategies, ensuring that the values of both Forces are reflected in all communications and engagement, and that the two corporate identities are applied consistently.

· Ensure that all communication material is of a high standard and accessible to and appropriate for relevant audiences and reflect the diversity of the communities served by the two Forces.

· Drive communications strategies regarding critical incidents and issues, particularly those which threaten the reputation of the Forces or major operational incidents; by influencing senior colleagues and external partners. Provide strategic communications advice on complex planned projects and high-risk reactive incidents to colleagues at all levels of the organization.

· Manage and develop the Force’s relationship with the media to engender balanced and positive media coverage.

· Leading on key stakeholder management, reputation management, internal and external communication and employee engagement through a multi-channel approach including digital and social media channels.

· Manage departmental and communications budgets, applying for national funding and seeking opportunities from other funding streams.

· As Force communications champion, provide expert advice to members of the two Executive teams and members of the OPCC on strategic communications issues.

· Attend senior level board meetings to influence and advise when required

· Direct and manage the Force’s interaction with key opinion formers and other stakeholders to enhance support for policing in Devon, Cornwall and Dorset. Advise and manage the implementation of stakeholder management plans, including virtual communities; ensure the best use is made of existing and future technology as communications mechanisms

· Develop and promote the mapping and digital capability of the department

· Manage and develop the forces web and digital media strategy; to include project management of any redesign of the web sites.

· Provide strategic and tactical communications advice and guidance to executive, senior officers / managers in relation to Gold Groups, internal change projects, corporate reputation risks, major and critical incidents (including Civil Contingency risk) and policing operations.

. Ensure an environment of continuous improvement, forward-thinking, creativity, innovation and learning exists in respect of all communications activity. Identify, evaluate and implement emerging best practice, theory, initiatives, media legislation and use of appropriate technology within and outside the police service so that the team remains current, relevant and focused on priority issues.  

The commencing salary will be within Grade 11 starting at £49,875 rising by yearly increments to a maximum of £56,523 per annum.

For further details or an informal discussion please contact

Tanya Croft, Head of Corporate Communications via email


Victoria Goodwin, External Communications Manager via email

Please see role profile for further details.


How to Apply

For more information and to apply online, please click here.

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Closing Date
Tue 28 Aug 18

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